In just a few years Sejr Kina has become a trusted partner for numerous Nordic companies aiming to enter, expand, or source within the Chinese market.

Our Philosophy

Cultural Harmony and Understanding:

Founded by a Danish man and a Chinese woman, Sejr Kina embodies a bridge between cultures. Our deep understanding of both Danish and Chinese traditions empowers us to appreciate the best each world has to offer. This cultural synergy underpins our abili- ty to precisely cater to Nordic brands and clients, fostering a connection that transcends borders.

Nurturing Partnerships:

At Sejr Kina, a client is never just a transaction; they are a partner in our journey. Our approach to cooperation is based on mutual selection, with both parties choosing each other based on shared values and potential for success. This mindset ensures that every client integration enhances our ecosystem, enabling responsible and meaningful growth.

Authenticity and Integrity:

Central to our philosophy is an unwavering commitment to honesty and transparency. We only promote products we genuinely believe in, fostering trust among both clients and partners. This sincerity cascades through the entire chain, leading to satisfied con- sumers, happy partners, and a genuine desire to continue working together.

Organic and Responsible Growth:

We prioritize quality over quantity, ensuring that we only take on projects we can manage effectively. This enables us to nurture close, enduring relationships with our clients, focusing on their unique requirements and goals. We see our clients as partners, and their success is our success.

Meet the Team

  • Gracie Sejr Bennike

    CEO & Co-founder

    Highly experienced China business professional with a decade's expertise, including 5+ years at Alibaba Group as Senior Strategy Expert, driving KA department's growth to 40+ billion market cap.

  • Jakob Sejr Bennike

    Co-founder

    Trilingual (Danish, English, Chinese) with 8 years in China. Led innovative product development for Hobbii, Copenhagen Grooming, Barberskabet, generating 50+ million in annual sales.

  • Abbie Zhou

    Business Partner

    Macro influencer with 320K+ followers on Chinese SoMe. Deep expertise in influencing strategy and Chinese social digital marketing. Led 5-year digital recruitment for Boston Consulting Group.

  • Sophia Zhu

    COO

    National University of Singapore SCM Master. Led 250% growth at SoKind China in 2022 and PM of relaunch of "Jordan GREEN CLEAN" via digital marketing and e-commerce management.

  • Lina Wu

    Project Manager

    Senior E-commerce and Social Media expert. Proficient in platforms like Tmall, JD, Douyin, etc. Cross-cultural insights from Swedish university and McKinsey background. Strengthened brands like Them 1888, Semper via China digital marketing.

  • Kanlin Sun

    Digital Marketing Manager

    Gothenburg Master of Communication. China social digital marketing. China SoMe influencer. Top FMCG digital marketing experience with global experience at Volve HQ. Enabled Them 1888, Semper expansion via successful digital marketing.

  • Dean Pan

    Sourcing Manager

    15 years import/export and sourcing experience. Expertise in household, packaging, medical, renewable energy sectors. Developed products, saving 30+% cost, generating 60+ million yearly revenue for CG, SoKind, Les Deux, Bundgaard etc.

  • Rock Zhou

    Creative Director

    Multi-award-winning Creative Director with 100+ project experiences renowned for transforming concepts into compelling visuals. Mastery in concept development, experiential design, and fostering collaborative creativity.