Danish mother & baby friendly skincare founded in 2019
Embarking on Success: Our 3-Year Journey to 10+ Million Annual Revenue in China
Empowering Growth
Our 3-Year Adventure in Building Success in China
2020: Conducted pre-entry market & competitor research, formulated strategy & opera- tional plan. Set up e-commerce & cross-border warehousing and payment infrastructure ;
2021: Successfully collaborated with 2000+ influencers. Increased paid ads ROI from 1.4 to 5. Developed 10+ new local distributors & retailers.
2022: Launched the "Mom Gift Box" in the Chinese market. Achieved 1.2 million revenue on the "Double 11" shopping festival. Established China as the largest market for SoKind.
2023: Focused on consolidation and continuous growth. Prepared for general importation to explore offline opportunities.
Product Innovation
Leveraging our sourcing department, we've assisted SoKind in procuring premium packaging, resulting in contributing 51% sales growth and cost savings of around 2 million DKK over the past 3 years.
In addition, we've designed a range of certified organic SoKind accessories, upholding the same stringent quality standards as the main product line.
Jordan, owned by Orkla, is a Scandinavian brand that has been caring for people's teeth since 1927.
Relaunch of "Jordan GREEN CLEAN" series
Digital marketing with influencer · e-commerce management
Kick Off
Revitalizing Jordan Green Clean
We helped in the relaunch of "Jordan GREEN CLEAN" series, a premium and eco-friendly product line. GREEN CLEAN has a distinct Nordic feel, both in design and material choices. We revamped the look, feel and flow of the Tmall store to genuinely convey this aesthetic, ensuring a seamless connection between the designer's vision and the customer's browsing experience on Tmall.
Before
Revitalized
Journey Ahead
Delving further into Jordan China
Our process kicked off with an exhaustive competitor analysis. Working closely with Jordan, we developed a positioning strategy that harmonized with the brand's identity. In 1 month, we witnessed a significant surge in the Green Clean product line's share of total store sales, leaping from 3% to a promising 11%.
In addition to sales efforts, we managed customer service for the Tmall store, with a personal touch. Our Customer Success team remains available online for 14 hours a day, responding to inquiries within an average of 19 seconds. This direct interaction with custom- ers provides valuable insights that contribute to the ongoing refine- ment of our marketing strategy
While initially tasked with Tmall store operations and upgrades, our collaboration with Jordan has expanded to include digital marketing. Building on our successful track record with other clients, we have been entrusted with devising an influencer marketing strategy.
Danish organic dairy since 1888
Branding · Digital marketing with influencer Offical store operation · Fairs & Events · Sourcing
Top Ranking
Our efforts in 4 months led to “Them1888 Grow Up” listed as Top 1 brand in the “New Child Milk Powder on Tmall Global.
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• Since launch in Mid April, we’ve cooperated with 500 KOL and KOC influencers, managing to go from zero brand awareness to 1.9 million views on main keyword #them1888
• Benchmark A - #high&gogo 1.44Million Views ( over 3 years branding in China)
• Benchmark B - #arla baby&me, 2.48Million Views (Aria officially entered China in 2012)
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Little Red Book store launched June 1：
• June 1-30 - Actual sales (3224.3RMB)
• July 1-31 - Actual sales(17236.12RMB) - +434% from June
• Total official account posts on LRB: 68, on Weibo: 52, on WeChat: 6. followers on LRB: 930, on WeChat: 152.
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• Data from 9 July - 8 August (30 recent days), 71% of the traffic came from “Effective Keyword Searching” (#them1888, #1888 milk etc), contributed 67% of revenue. This number indicates that the branding strategy is highly accurate and effective
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• Took ownership in leading CBME & So Dane Good event.
• Promoted Them1888 with Ambassador and Danish Dairy Authority.
• Designed gifts for visitors, attract successfully planned the teamwork effectively and attracted 20+ potential leads for distributors across China.
Fairs & Event Management
We arranged and carried out CBME (Children Baby Maternity Expo) and So Dane Good (a 3-day pop-up event by the Danish Consulate in Shanghai). This involved planning, management, design, sourcing of promotional gifts and material, PR, and social media marketing.
Our work was praised by the Consul General and Danish Dairy Authority.
Our creative content department also got a chance to shine and showcase their abilities, portraying the events through designing, engaging photos and videos, posted on social media.
Nordic Content Creation
Let’s work together.
Interested in wining in China? Our dedicated team is just a message away.! We can't wait to hear from you!